Tuscan Traveler

Living and writing in Italy

Italian Food Rule – Do Not Eat or Drink While Walking

Although I’ve learned to never say never – Italians never eat while they’re walking or standing. They have no culture of snacking on the types of food that Americans are frequently noshing on as they hurry from place to place – no Big Gulps, Grande Lattes with extra foam, bags of Cool Ranch Doritos, Walking Tacos , Big Macs, or even, a panino con mortadella. (Yes, there are Big Macs in Italy, but they are being eaten – slowly – while at the table provided, not on the run.)

No one looks good eating or drinking while walking

No one looks good eating or drinking while walking

This aversion to eating and drinking while walking (”Che schifo!” says Florentine Francesca) is ingrained from a young age, perhaps by a mother who values spotless clothes on her off-spring. More likely, by a mother who wants her family at the table on time and hungry, not missing in action or stuffed with chips before the meal even begins.

Che schifo!

Che schifo!

But more to the point, eating is still very closely linked to the national heritage of consuming good food for pleasure. Even in today’s busy world, over 70 per cent of Italians eat meals they have prepared at home; the favorite place to eat both lunch and dinner is in the home, with almost 70 per cent eating at the family table. In the U.S., by contrast, we eat our meals (a) standing up in our kitchens, (b) in front of Jersey Shore, CSI or the PBS NewsHour, (c) at our desk while catching up on emails, (d) in our cars, or (e) walking down a city block between appointments.

Major violation of an Italian Food Rule

Major violation of an Italian Food Rule

Whereas the Italians wishes spend up to two hours over lunch, we bolt down our food in the time it would take them to savor a crostino spread with duck liver. The Italian secret to avoiding obesity is to sit down with friends or family for a meal, and to eat three times a day at regular intervals; eating slowly, enjoying both the food and the company.

In Italy, a meal is a very particular moment, in which you share pleasure, the food as well as the conversation. From an American point of view, food is usually just fuel to give energy and drink is to add the caffeinated turbo-charge.

Of course, Italian food is real food – prepared in the kitchen, with time taken to choose, buy and prepare meals. In other words, there is space for food in the daily routine. Eating in Italy is a social activity. There are several courses, but they are small with plenty of time between dishes for the physiological feedback to kick in as the brain tells the stomach enough is enough.

Gotta stand? Use the shelves for your drink.

Gotta stand? Use the shelves for your drink.

Even when Italians are forced to stand while eating, like at my favorite panino place, I Due Fratellini, a small hole in the wall (literally) where the best sandwiches in Florence are made, it is done with style. There are two sets of numbered shelves so you can set your glass of wine down as you take the six bites that will finish the minimalist panino made with a maximum of three of the finest ingredients inside a warm crunchy bread roll.

Only in your dreams

Only in your dreams

So what about gelato? Yes, it is an exception to the Italian Food Rule – No eating while walking. Italians walk while licking a small (2.50 € or less) cone - a cone, not a cup – of gelato. If you order a medium or large cone you are not Italian. If you are eating gelato out of a cup, you should be sitting in the gelateria or on a nearby bench. It’s complicated.

In conclusion, while Americans are speed-eating, gulping down a 550 calorie lunch solely consisting of a Starbucks Venti Dulce de Leche Blended Creme Frappuccino (”Che esagerazione!” says Francesca) before the light turns green and it’s okay to cross, the Italians are taking small mouthfuls, resting their cutlery between bites, discussing the food – because it is worthy of discussion.

Mangia! Mangia! – Marco Stabile Cooks an Egg

Francesca gave me a sorpresa one rainy day in September. She had gotten reservations for Chef Marco Stabile’s presentation at the Wine Town kitchen in the upper level of the Mercato Centrale of San Lorenzo.

Wine Town is an annual event in Florence

Wine Town is an annual event in Florence

Marco Stabile is my favorite chef in Florence. I wrote about lunch at Ora d’Aria and Frank Bruni recently remembered a dinner that included a deconstructed panzanella con coniglio affumicato (bread salad with smoked rabbit) in the New York Times.

Chef Marco Stabile presents at Wine Town

Chef Marco Stabile presents at Wine Town

But that day in September, Chef Stabile was cooking an egg – or, at least, that was the most interesting part for me – to be paired with a duck liver paté, herring caviar, breast meat of a free-range hen, brodo of the same hen, and crunchy buttery bread crumbs.

Paolo Paris and his egg from PaoloParisi.it

Paolo Paris and his egg from PaoloParisi.it

Now back to the egg. The egg had been laid by one of Paolo Parisi’s hens just days before. These Livornesi hens are famous partially for laying the most expensive eggs in Italy. I’ve eaten them in Chef Stabile’s version of green eggs and ham (egg, purée of broccoli, and pancetta) and, more recently, topping a purée of porcini mushrooms, garnished with a crispy fried slice of the same mushroom.

The Parisi egg becomes a egg packet ready for boiling water

The Parisi egg becomes a egg packet ready for boiling water

Chef Sabile prepares the egg by first brushing a large piece of plastic wrap with extra virgin olive oil. He cracks one egg in the center of the oiled sheet and gathers it into a little sack without breaking the yoke. Slowly he tightens the sack around the egg, forcing all of the air out. Finally, he ties a knot in the plastic.

Stabile's dish before the broth and bread crumbs are added

Stabile's dish before the broth and bread crumbs are added

The egg is the last step of this fairly complicated dish – the paté of duck liver takes much longer to make and must cool for hours – waiting until all of the other ingredients are ready before it is dunked in boiling water for exactly 4 minutes. Each ingredient gets a place on the plate and the dish is brought to the table with a small pitcher of hot chicken broth (brodo).

At the Wine Town event, each member of the audience got a plate with the brodo already poured ,which disturbed the presentation a bit, but not too much.

Fabulous food inspired by Marco Stabile

Fabulous food inspired by Marco Stabile

My friend Lynette once gave me a lesson in the perfect dish at the Fog City Diner in San Francisco. We were eating a Garlic Flan. The perfect dish, Lynette said, has a pleasing color palette, a diverse texture combination (crunchy, liquid, creamy, chewy, etc.), and a variety of tastes (sweet, salty, sour, etc.). Marco Stabile’s creation of egg, paté, bread crumb, herring egg, chicken breast and broth had all of that – the perfect dish. And delicious, too.

The top of the 1865 Central Market

The top of the 1865 Central Market

Italian Food Rules – Bread Is Not Better With Butter

“Where’s the butter for the bread?” asks a tourist from Chicago. “Can we get some butter out here?” asks a lady from Atlanta. “Perché?” queries the waiter.

Perché? indeed. In Italy, bread is not better with butter.

Butter from Reggio Emilia rarely found on the table

Butter from Reggio Emilia rarely found on the table

Butter never meets bread in Italy. except for a breakfast of a slice of toast with butter and marmellata or an after-school snack of bread and butter and Nutella.

At lunch or dinner, Italians wouldn’t think of slathering butter on the bread from the basket on the table. (They don’t dunk it in oil either, but that is the subject of a separate Food Rule.)

In fact, bread is served with the meal solely for the purpose of acting as the scarpetta – the little shoe – “fare la scarpetta” or use a little shoe of bread to scoop up the lasts remnents of sauce on the plate. A comprehensive discussion of “Scarpetta si, scarpetta no …” can be found on the Dellano website, saving you from the pitfalls of proper and polite public bread use.

Not Table-Ready

Not Table-Ready

To ask for butter in a restaurant, or many family homes, puts the host in a quandary. The kitchen may have a quarter kilo or more of butter, but it isn’t table-worthy. No cute pats or butter dishes.

Marcella Hazen adds a historical note: “Olive oil is all around the Appenine and at the heel of the boot so it is used all over but much more in the south because they don’t have cows so they don’t have milk, butter, and cream.”

Burrini or Butirro - Butter as a hidden surprise

Burrino or Butirro - Butter as a hidden surprise

Hazen may have forgotten about burrino (aka butirro) a cheese from the southern regions of Basilicata and Calabria that has a core of butter, served as a first dish with warm bread. The butter was historically stored in the cheese to preserve it before refrigeration.

Ginger at allrecipes.com sort of got the idea when she submitted a recipe for “Italian Butter”, but then she broke about five Food Rules with her ingredients: red pepper flakes, black pepper, oregano, rosemary, basil, parsley, garlic powder, minced garlic, salt, and extr virgin olive oil. One of Ginger’s reviewers, Ashlie H., broke a few more rules: “An incredible recipe! I mix it with olive oil and balsamic vinegar over finely grated Pecorino Romano cheese. We eat it until our bread is gone!”

Italian Butter

Italian Butter

And then there was the “Murder by Butter” case from Sicily, reported in Corriere della Sera, last February. Maybe this is why butter is not found on most tables in Italy.

When you visit Italy, give up bread and butter for the duration of your stay – you and your waistline will appreciate it – and think how good it will taste when you get home.

Tuscan Traveler’s Tales – A Galileo Day

Last month I took the MuseoBus through Galileo Land.  First stop – the Galileo Museum.

Last year, Florence’s History of Science Museum finally reopened with a new name – Museo Galileo. The exhibits that were once a bit musty and dusty are now beautifully presented – well lit, dramatic, modern and packed full with beautifully made instruments for observing and demonstrating the world around us. It’s all polished brass, finely turned wood and carefully blown glass. Take a virtual tour here.

Galileo honored by the restored History of Science Museum

Galileo honored by the restored History of Science Museum

We were there to appreciate the science of Galileo and so concentrated on his telescopes with which he found the moons of Jupiter and the globes and maps of the ever-changing views of the world. (Later, we came back to see the historical medical science instruments, 18th century chemistry equipment, and more, located on the Galileo Museum’s top floor.)

Ptolemaic armillary took 5 years to build

Ptolemaic armillary took 5 years to build

One of the most impressive exhibits, a huge armillary sphere (1593), ordered for Grand Duke Ferdinando I, is a great example of art and science working together. It stands over 11 feet tall, made of gold and cypress wood, showing the Ptolemaic orbits of all of the planets and the sun around the earth – everything Galileo argued against – and it still rotates, having been restored for the opening of the new museum. See the video here. http://catalogue.museogalileo.it/room/RoomsIIIV.html

Right middle finger of Galileo

Right middle finger of Galileo

And then there is the finger – the middle finger of Galileo’s right hand, sits in a glass case held perpetually upright. It’s not pointing anywhere in particular, but it’s hard not to smile at the potential for symbolism given history has proved Galileo right in spite of his being forced to recant. It was alone until 2009 when it was joined by another finger, a thumb and a molar. (The stories of their very existence, as well as their subsequent rediscovery, are too long to recount here so go read the amusing version from the New York Times.)

Our next stop on the MuseoBus was Villa il Gioiello (”The Jewel”) Galileo’s last home in Arcetri, a little town just a mile south of Florence, up in the hills. (A popular restaurant with tourists, Omero, a 15 euro cab ride from central Florence, is right across the street from Villa il Gioiello, but most diners don’t realize that they are walking in the footsteps of Galileo.)

All aboard the MuseoBus

All aboard the MuseoBus

Sentenced to house arrest by the Inquisition in Rome for defending the revolutionary sun-centered Copernican universe against the traditional earth-centered Ptolemaic world-view, Galileo returned to his Arcetri house in 1633, and stayed there until he died in 1642. 
It is also known now as Villa Galileo (not to be confused with the other homes of Galileo found in Florence, which are in Costa San Giorgio, as well as a villa in Bellosguardo).

Villa il Gioielli is now known as Villa Galileo

Villa il Gioiello is now known as Villa Galileo

The name Gioiello was given due to its favorable position in the hills of Arcetri, near the Torre del Gallo. It was an elegant home, surrounded by many acres of farmland with a separate house for workers. It is recorded in the cadastre of 1427 to have been owned by Tommaso di Cristofano Masi and his brothers, who later passed it on to the Calderini family in 1525, where it is first mentioned as “The Jewel”. The villa and its estate suffered damages during the siege of Florence in the years 1529 and 1530, whilst the entire area of Arcetri and Pian dei Giullari were occupied by Spanish Imperial troops. Calderini sold it shortly thereafter to the Cavalcanti family, who rebuilt the home with its original simple lines, preserving its elegant look to the present day.

Last home of Galileo in Arcetri

Last home of Galileo in Arcetri

This residence, rented by Galileo, was near the monastery where his daughter, Sister Maria Celeste (born Virginia) was a nun. There are 124 remaining letters from Celeste to Galileo (the replies of the scientist were probably destroyed), which were found after his death and are now at the State Archive of Florence. A popular book, Galileo’s Daughter, recounts that correspondence. Sister Maria Celeste died in 1634.

Despite becoming blind in 1638, Galileo continued to write some of his most significant works – Discourses and Mathematical Demonstrations Relating to Two New Sciences (Discorsi e Dimostrazioni Matematiche, intorno a due nuove scienze) – in which he presented his theories on the strength and resistance of materials and on motion.

View from Galileo's home is virtually unchanged

View from Galileo's home is virtually unchanged

Shortly after Galileo moved to Arcetri, he received visits from Grand Duke Ferdinando II de’ Medici as well as the painter, who painted his portrait. Other guests were the Ambassador of the Netherlands (Galileo had printed many of his books in Leiden) and the English poet John Milton, who was so impressed that references to Galileo’s telescope made an appearance in Paradise Lost.

Portrait of Galileo by Giusto Sustermans

Portrait of Galileo by Giusto Sustermans

The MuseoBus tours are a fantastic way to get to less central museums and other historic locations. Each itinerary starts at a museum in the historic center and then goes out to a destination too far to walk to. The tours themselves are in Italian, directed by very knowledgeable guides, but even if you don’t understand everything said, the bus service makes it all worthwhile.

Mangia! Mangia! – Sherbeth Festival in Sicily

By now even a glance at TuscanTraveler.com (see here, here, here and here) will tell you of a greater than average interest in gelato. Imagine my distress to find that I would not be able to be in Cefalú on the north coast of Sicily for the fifth annual Sherbeth Festival.

If you love gelato and especially sorbetto and are traveling to Sicily in mid-September, head straight to Cefalú for four days of ice cream heaven.

Cefalu's Sherbeth Festival 2011

Cefalú Sherbeth Festival 2011

From September 15 to 18, the historic center of the town will be transformed into the Gelato Village.

Whereas Florence (and Catherine de’Medici) lays claim to the creation of milk-based Italian gelato, Sicily fights for the honor of sorbetto, a divine combination of fruit, sugar and water. Sherbeth is an Arab word that became sorbetto in Italian (and sherbet when I was growing up in New Mexico).

Mango sorbetto will be a favorite at the Sherbeth Festival

Mango sorbetto will be a favorite at the Sherbeth Festival

The Romans say Emperor Nero started the craze by having his slaves carry buckets of ice and snow down to him from the Appian Way. But the Turks and the Chinese also had sherbeth frozen fruit desserts and Marco Polo is claimed to have carried the idea back from his travels. Certainly Sicily got the inspiration from the Arabs.

Here would be my idea of a perfect September day in Cefalú: In the morning, you can walk Cefalú’s sandy beach, one of the best in Sicily (burning off some calories in preparation for the rest of the day), and swim in the clear, warm sea (mid-70s).

Or you can begin as you mean to go on and order a typical Sicilian summer breakfast, a sweet brioche with gelato inside. (See Joe Ray’s WSJ post that describes the experience perfectly.)

Sicilian breakfast of sorbetto in brioche

Sicilian breakfast of sorbetto in brioche

Finish off the morning wandering the narrow streets with buildings displaying Arab, Norman and Byzantine influences, seeing the impressive Duomo, and then heading to the Corte delle Stelle and along the waterfront to indulge yourself at 35 Sicilian and international artisanal gelateria stands, savoring their hand-made sorbetto.

Stop by Carpigiani Gelato University’s gelato school and take a class in how to make sherbeth. Carpigiani is providing the equipment at a central production lab for all of the gelato makers where they will create their own proprietary recipes for the delight of the expected crowds.

Fruit flavors reign, but try chocolate sherbeth, too

Fruit flavors reign, but try chocolate sherbeth, too

Under the stars, a final gelato in hand, on my perfect September day, I would take in the wide variety of musical and other entertainment provided by Sorbeth Festival 2011 in Cefalú.

Gelato tourism has to be coming soon. Sign me up!

Save Time, Skip the Line, See the Duomo … and More!

I have a friend who recently visited Florence for a week with a to-do list that didn’t allow for standing in line for hours – too much to see, too little time. Unfortunately, Florence is the city of lines and, although with some planning a resident or visitor can reserve spots (for a price) in a shorter line at some of the museums, there was no way to avoid the queue at the Duomo. My friend solved her problem by signing up for a 15 euro tour of the cathedral that she didn’t want to take, but this saved her from standing with hundreds of people, waiting to get in the front door.

408 in line for the Duomo at 10am on August 24

408 in line for the Duomo at 10am on August 24

I have another friend who is one of those “it’s Tuesday so it must be Florence” type of traveler. He has to see the Uffizi, the David, the Duomo and the Baptistery between 9am and 7pm – no time for lines.

ARTFAST Priority Line Sign

ARTFAST Priority Line Sign

To the rescue comes the Opera di Santa Maria del Fiore and a Milan-based company called Key Fast. In partnership, they are trying to give visitors (tourists and citizens, alike) the option to skip the lines at the Duomo (visited by over 25,000 people per day), Brunelleschi’s Dome (approx. 2,000 climbers/day), Giotto’s Bell Tower, the Baptistery, the Duomo Crypt and the Museo Opera del Duomo. The cost? A mere 7 euro for a Priority Pass that is good for unlimited expedited entries for an entire year. (To be clear: this card does not get you free entry, just fast entry (see below).)

For the Opera di Santa Maria del Fiore, this is forward thinking, unexpected of the 715 year-old lay organization that is charged with the conservation of the cathedral. For Key Fast, operating as ARTFAST, it was “simply” seeing a need and providing a solution.

One wishes that listless Ministero per I Beni e le Attivitá Culturali and bureaucratic Polo Fiorentino Museale, which are charged with solving the dual disasters of the never-ending lines at the Uffizi and the Accademia, take note of the ingenuity of the spry Opera di Santa Maria del Fiore.

ARTFAST is a gem of an idea of the folks behind the year-old SKIFAST smart card. (SKIFAST allows skiers to get on the slopes faster by skipping the lines at the lift ticket windows.) ARTFAST, using the various sites in Piazza del Duomo as a trial operation, eventually hopes to aid visitors in Rome, Milan and Venice, to move more quickly into venues to marvel at the art and history, rather than roast slowly in the August sun. And, hopefully, ongoing negotiations will result in the service being offered at other museums in Florence (there may be hope for the Uffizi and Accademia, yet).

ARTPASS representative answers questions about the service

ARTPASS representative answers questions about the service

Visitors (and residents) can choose to buy the card and then go directly to the Priority Pass entrance (it may be a different door, it maybe a different speedy lane to the original entrance). Once inside, if there is an entrance fee (as with Brunelleschi’s Dome or the Baptistery) the Priority Pass holder will go immediately to the kiosk to purchase an entry ticket. If there is no entry fee, as with the main sanctuary of the Duomo, those with the Priority Pass will merely show their card to the attendant and enter (later, this activity will be mechanized with a swipe of the smart card).

ARTFAST hopes that soon the visit to the ticket kiosk will be unnecessary because of plans to install (at the cost to the Key Fast company of over 100,000 euro) a wi-fi smart card system that will allow ARTFAST cardholders to pay the fee by swiping the same card that allows them expedited entry.

All aspects of the service are not in place yet (wi-fi repeaters and smartcard readers need to be installed in very wi-fi-unfriendly ancient stone structures (something the prescient Brunelleschi never envisioned), therefore ARTFAST is testing parts of the system by using a simple plastic pass that is being sold by company representatives outside the door to the ticket office at the bottom of the stairway to Brunelleschi’s Dome. They can take all credit cards (except Amex), as well as debit cards. In the first ten days of the trial period, ARTFAST has been surprised and gratified by the popularity of the service. The initial supply of cards has run low some days.

Priority Pass to skip the line at 5 locations in Piazza del Duomo

Priority Pass to skip the line at 5 locations in Piazza del Duomo

As an American, I could tell them that my compatriots, on a hot (hitting over 100 F this week) museum-filled day in Florence, would be happy to pay 7 euro to be spared 30 to 45 minutes in line. (Today, I counted 408 people in the queue outside the Duomo just before the door opened at 10am.) This is especially true since the card works in five locations and can be used over and over (by the same person) for a full year. Reportedly, tourists from Spain, however, are outnumbering Americans in purchasing the pass.

Italian newspapers, trying to work up a bit of controversy, argue the card discriminates against the poor who can’t afford to expedite entry into the cost-free Duomo. This is an accusation without basis. The ARTFAST service actually shortens the line for those who don’t take part by getting Priority Pass holders out of the queue. When, in the near future, tour operators and their huge groups use it, the pass will make the Duomo line a thing of the past.

Reportedly, the priests are concerned that the marketing the ARTFAST pass makes it look like the Duomo is not open for free visits (please note that fees are charged at Santa Croce, Santa Maria Novella and San Lorenzo…). Hopefully, they will soon realize this is merely a time-saving service that allows hundreds of people to be amazed and awed at the wonders of the third largest cathedral in the world, rather than be forced by time constraints (and perhaps, lack of patience) to forsake a visit the Duomo because of the incredible line.

Who says Florence is empty in August?

Who says Florence is empty in August?

Italian Food Rules – No Pizza for Lunch

Mangiare la pizza prima delle nove mi fa tristeza,” asserts my friend Teresa, echoing Italians everywhere – “To eat pizza before 9pm makes me sad.”

The Italian Food Rule: No pizza for lunch.

In the U.S. pizza is eaten at any time of the day – even cold for breakfast in dorm rooms on every college campus. Italians refuse to eat food served any which way, at any time of day or night.

The reasoning behind this Food Rule is exact: Pizza is to be eaten at a pizzeria at night because: 1) pizza must be made to order (no frozen pizza); 2) pizza must be eaten immediately after it comes out of the pizza oven (no take out); 3) pizza must be made by an expert – not a generic cook – a pizzaiolo (preferably born in Naples), who 4) is using a wood-burning pizza oven.

The pizzaiolo slides a pizza into the wood-burning oven

The pizzaiolo slides a pizza into the wood-burning oven

A wood-burning pizza oven takes a long time to get to the proper temperature (485º C or 905º F), so it will not produce the perfect pizza before 8:30 or 9 in the evening and it is usually considered a waste of time and energy (as well as a violation of the Food Rule) to fire it up for lunch. Pizzerias stay open until midnight or later, so a pizzaiolo gets in a full shift of work from prep at 7pm to clean up at 1am.

Another reason for the Food Rule is that pizza, unlike pasta, is considered a social food – a food for lovers and friends, not family. Pasta is associated with home and Mom’s cooking. Traditionally, Italians were expected home for lunch for Mom’s pasta. After Mom started working outside the home, the pasta meal moved to dinner – everyone was still expected to have their feet under her table at 7pm and pasta was served more times than not.

Pizza is a for lovers and friends

Pizza is for lovers and friends

Since the perfect pizza can’t be made at home (no kitchen oven reaches 485º C and most of the private wood-burning pizza ovens built in Italy are installed on the request of foreigners who want a “true Italian experience” at their vacation villa or Tuscan farm house), it becomes a social event. Pizzerias provide an upbeat, carefree, casual environment (no worries about getting tomato sauce on Mom’s favorite tablecloth). If there is a wood-burning pizza oven, it is usually on display, as is the pizzaiolo, adding to the festive atmosphere.

Americans are frequently disappointed with the pizza they eat in Italy. Of course, this is mainly because they ignore the Italian Food Rule: No pizza for lunch. But it is also because they expect Italian pizza to be like the pizza in Chicago, heaped high with everything. Perhaps generic pizza is more of an American fast food than a traditional part of Italian cuisine. Whereas, Italians have eaten pasta since the 12th century, pizza is relatively new on the scene.

History of Italian Pizza & How it Was Introduced to the World

Some say pizza was created in Italy in the late 19th century because of the tale of the queen and the pizza. But the pizzeria that served the queen tells this story:

Queen Margherita - famous because of a pizza

Queen Margherita - famous because of a pizza

“In 1780, the pizzeria Pietro e basta così (which means “Peter and that’s enough”) started its activity in Salita S.Anna di Palazzo near P.zza del Plebiscito. Its pizza, already extremely favored by the Neapolitans, soon became famous and appreciated in the whole city.

For this reason a century later, in 1889, the pizzaiolo of that pizzeria, now called Pizzeria Brandi, Raffaele Esposito, was invited at Court along with his wife Maria Giovanna Brandi. He baked three different pizzas for King Umberto I and Queen Margherita of Savoy. The Queen’s favorite was a pizza evoking the colors of the Italian flag – green (basil leaves), white (mozzarella), and red (tomatoes). This combination was named Pizza Margherita in her honor.”

Just over 150 years ago, Italy was a land of city states – Florentines did not eat what Romans ate and Venetians did not eat like the Sicilians. Pizza was strictly a food of Naples. But as World War One loomed, Italians from Naples emigrated to the U.S. In 1905, the first Italian pizzeria opened in New York and the fad spread much faster in the states and the rest of the world than it did in Italy.

Only with World War II did pizza become a dish made throughout Italy, this time sought by American soldiers as they made their way from Sicily through Naples to Milan and Venice. The pizza craze was also spread in Italy by the migration of southerners looking for jobs in the north after the war and was made trendy by the popular croonings of Italian-Americans Frank Sinatra and Dean Martin: “When the moon hits your eye like a big pizza pie … that’s amore.” (Turn up the sound on Pizzeria Da Michele’s website.)

Pizza Margherita was named for a queen

Pizza Margherita was named for a queen

Rules for Making Perfect Pizza

The uneven nature of pizza quality throughout Italy, of course, led to new Food Rules. Purists, like the famous pizzeria Da Michele in Naples consider there to be only two true pizzas – the Marinara and the Margherita and that is all they serve. The Marinara has a topping of tomato, oregano, garlic, extra virgin olive oil and usually basil. The Margherita, is simply tomato sauce, mozzarella di bufala, fresh basil, and extra virgin olive oil. In Florence, Enzo, the pizzaiolo at Osteria Cafe Italiano serves three – Marinara, Margherita and Napoli (with capers and anchovies).

Due to the large number of pizzerias in Naples, the Associazione Verace Pizza Napoletana (True Neapolitan Pizza Association) was founded in 1984 to certify the pizzerias using the proper ancient artisan traditions of authentic pizza. They have illuminated signs outside of pizzerias that follow their methods so Neapolitans know where to go for pizza verace.

A thin layer of perfect sauce is all that is needed

A thin layer of perfect sauce is all that is needed

The association set out very specific rules that must be followed to create an authentic Neapolitan pizza, including using ‘00’ flour (highly refined Italian flour), San Marzano tomatoes (grown in volcanic soil surrounding Mount Vesuvius – less acidic and slightly sweeter than other tomatoes), and Mozzarella di Bufala or Fior-di-Latte (fresh mozzarella made with milk from either water buffalo or cows).

The dough must be hand-kneaded by the  pizzaiolo and must not be rolled with a pin or prepared by any mechanical means, the pizza must not exceed 35 centimeters in diameter or be more than a third of a centimeter thick at the center. The sauce is spooned on and spread with the back of the spoon into a thin layer. Other ingredients are not piled on, but are scattered in a haphazard way. The pizza must be baked in a wood-fired, domed oven at 900°F for no more than 60 to 90 seconds.

Eccola! The perfect Margherita pizza – the crust is thin, dry and golden at the center; the edge is thicker, breadier and slightly scorched; the sauce is bubbling, but does not pool in the center; the cheese is melted and strings out as the slice is lifted (though some claim another Food Rule – pizza is to be eaten with a knife and fork); the two or three green leaves of basil are whole and only slightly cooked; and finally, a swirl of fresh extra virgin olive oil is added as an accent before the pizzaiolo releases it to the table.

Pizza Marinara - garlic and sauce, but no cheese

Pizza Marinara - garlic and sauce, but no cheese

Other Italian Food Rules for Pizza:

One pizza per person.

Drink beer or acqua frizzante with pizza

Leftover pizza is left, not taken home.

Do not ask for grated Parmesan for pizza.

Hot chili pepper (peperoncino) in oil or as powdered flakes is an accepted condiment.

Pizza may be eaten by the slice, usually while standing, at lunch.

It is sad to eat pizza alone.

Can you think of other Italian Pizza Food Rules?

Flying pizza dough

Flying pizza dough

Short List of Great Pizzerias:

Best pizza in Naples:

Pizzeria Da Michele

Pizzeria Brandi (formerly Pietro e basta cosi)

Best pizza in Florence:

Pizzeria Osteria Café Italiano

Munaciello

Best pizza in Rome:

bir & fud

Pizzeria Da Remo

What are your favorite pizzerias in Italy?


New Wave of Italian Emigration – Gelato Pioneers

Legend has it that Florentine Catherine de’ Medici (1519-1589), exported the idea of Italian sorbets to France to the court of Francis I (1494–1547) when she went there to marry the Duc d’Orleans (who later became Henri II and she, his queen) at the age of 14. She reportedly brought her staff along to cook Italian delicacies, not trusting the cuisine of France (or perhaps, her enemies in the French court). Among her chefs was Ruggeri, purported to be the first professional gelato maker. During her month-long wedding celebration, he is said to have created and served a different ice daily, with flavors including lemon, lime, orange, cherry, and wild strawberry to surprise the royal banquets guests.

Gelato University

Gelato University

Whether the story is true is highly debatable, but what is fact is that since the 16th century, Italian gelato makers have emigrated throughout the world, spreading a craving for their frozen treats. After the two world wars, the fame of Italian gelato reached its peak only to fall back as American ice cream went into industrial production and post-war generations of Italians stayed home.

Now the manufacturer of arguably the best artisanal gelato equipment in the world, Carpigiani, located near Bologna, is seeking to spread the love of Italian gelato throughout the world by encouraging Italian gelato makers to emigrate once again. Through its Gelato University, Carpigiani is offering scholarships to Italians, who take part in the Gelato Pioneers Program, a set of courses that teaches aspiring gelateria owners how to make Italian gelato and sorbetto, as well as the business skills to start and run a thriving gelateria.

The winning Gelato Pioneers with Andrea Cocchi

The winning Gelato Pioneers with Andrea Cocchi

The catch? The Italian Gelato Pioneers must have the desire and the business plan to start a gelateria in a country, not their own. They must take Italian gelato to foreign shores.

The first graduating class, made up of twelve Gelato Pioneers, was honored on July 20 at the Gelato University with diplomas, accolades, prosecco, and, of course, gelato.

Beatrice Venturi will open a gelateria in Singapore (w/ Andrea Cocchi)

Beatrice Venturi will open a gelateria in Singapore (w/ Andrea Cocchi)

At the end of the four-week course, out of thirty students, the twelve (two working as a team) most talented and motivated students were reimbursed for the course. They were given apprenticeships, as desired, in thriving gelaterias and gained at least a week or more experience in Carpigiani’s own Gelato Lab, a working gelateria where innovation reigns supreme. Through Praxi, an international consultancy and training company with over 40 years’ experience, the Pioneers received business mentoring that will continue for 12 months. Finally, they were offered steep discounts on the Carpigiani equipment needed to start their own gelaterias.

Andrea Morelli (going to USA) & Carpigiani Managing Director

Andrea Morelli (going to the USA) & Carpigiani Managing Director Cocchi

“The project involves a double challenge,” said Carpigiani Managing Director Andrea Cocchi. “First, spreading the culture of home-made gelato around the world.”  And secondly, he described the development of a “start-up model” to assist Italians to successful business careers, based on a quintessential Italian cultural food. “Carpigiani has decided to invest in people with the talent and motivation to win this challenge and is willing to place the strength of the international network that distinguishes it worldwide at their disposal.”

The Gelato Pioneers of 2011 are heading off to Australia, New Zealand, Brazil, Singapore, the United States, and Poland. “These twelve Italians have the passion and the talent to take the true culture of artisanal ‘Made in Italy’ gelato to the rest of the world,” concluded Cocchi.

The Gelato Lab at Carpigiani Headquarters

The Gelato Lab at Carpigiani Headquarters

The Gelato University was founded in 2003 as a training division of the Carpigiani Group, which produces around 70% of the world’s gelato and soft serve ice cream machines. The company offers 9,000 courses around the world in 10 languages.

Cocchi said the Gelato Pioneers project had so far been aimed at Italians, but the company wants to do more to promote Italian gelato around the world. Next year, the 2012 class of Gelato Pioneers may be expanded to include more finalists and to allow participants from other countries to compete for the top awards that aim to guarantee success as a gelato entrepreneur.

Mangia! Mangia! – Gelato Crostini Anyone?

One of the highlights of this summer was an invitation to spend two days at Carpigiani Gelato University, located just outside Bologna, on the historic Via Emilia, between Lavino di Mezzo and Anzola dell’Emilia.

48 hours of just thinking about gelato and, of course, tasting flavor after flavor of sorbet, semifreddo, granita, frozen yogurt, soft-serve, as well as, traditional Italian gelato.

Gelato Maestro Luigi Perrucci

Gelato Maestro Luigi Perrucci

At the Gelato Lab, Carpigiani’s freestanding high-tech gelateria, two brand new flavors of gelato were introduced to the world on July 20 during the presentation of the 2011 Gelato Pioneers (more about this later).

The two fascinating flavors were created by Gelato Maestro Luigi Perrucci in the Gelato Lab’s research and experimentation kitchen, using the most innovative of Carpigiani’s gelato and soft-serve machines.

Mortadella Gelato Crostini

Mortadella Gelato Crostini

The crowd cheered as a tray of Mortadella Gelato “crostini” was presented. Mortadella is one of Bologna’s most famous foods, dating back five hundred years. Maestro Luigi chose to serve his mortadella gelato on a small round slice of bread and top it with a shaving of Parmesan cheese, a squiggle of balsamic vinegar and bit of shredded lettuce.

Made with a sorbet base, the pink gelato offered a true mortadella flavor without any fatty mouthfeel or aftertaste. The bread, balsamic, Parmesan and lettuce made it the perfect sandwich, albeit an icy cold one.

Balsamic Vinegar Gelato came from the soft serve machine

Balsamic Gelato from the soft serve machine

For dessert, Maestro Luigi offered a Balsamic Vinegar Soft Serve Gelato. Of the palest purple in color, made with a milk and egg base, the delightful swirl of gelato was sweet with a slight tangy aftertaste.

Balsamic vinegar is not vinegar per se. It begins with late-harvest grapes (usually white Trebbiano) grown near Modena. Traditional balsamic vinegar is thick and sweet and very very expensive.

Balsamic Vinegar Soft Serve

Balsamic Vinegar Soft Serve

Carpigiani is known for pushing the envelop of the tradition Italian gelato experience. The company seeks to bring Italian gelato to the whole world. Mortadella gelato may not find its way into any gelateria on a regular basis (except for perhaps Humphry Slocombe in San Francisco and on the Food Channel’s Iron Chef), but the balsamic vinegar soft serve is a keeper.

Italian Food Rules – No Cappuccino After 10am

“Italians, it so happens, spend an inordinate amount of time thinking about digestion. The predilection towards a before-dinner drink-known as an aperitivo – is due in large part because Italians believe a drink such as Campari and soda “opens the stomach.” If you launch into your bruschetta – followed by pasta, followed by grilled fish, followed by panna cotta – without first awakening the digestive tract with an aperitivo, you’re just asking for trouble.” (The Daily Traveler for Condé Nast)

Cappuccino Classico

Cappuccino Classico

To sip a cappuccino after lunch is a direct and major violation of an Italian Food Rule. Italians believe the fresh whole milk that makes up over half of the contents of this drink plays havoc with digestion. To order a cappuccino after 10am, unless you are breakfasting after said hour, is seen as suspect behavior worthy of at least a slight frown, advancing to a worried shake of the head, and can escalate to outright ridicule.

Francesca, my guide to all of the pitfalls that lead to violations of Italian Food Rules, once had a hilarious exchange with a waiter after two German tourists at a nearby table unwittingly ordered cappuccini after dinner. Scornfully, she wondered if they were going to order breakfast for dessert.

Origins of Cappuccino

Most believe that cappuccino was named after the light brown hoods worn by a hard-core, split-away order of Franciscan monks, founded in the early 16th century – the Capuchin monks, or Cappuccini. The word cappuccio means “hood” in Italian, and the “ino” ending is a diminutive. Thus, cappuccino means “little hood.”

Cappuccino - the Italian breakfast

Cappuccino - the Italian breakfast

Others credit Capuchin monk Marco D’Aviano with the invention of the drink, allegedly after he discovered a sack of coffee captured from the Ottomans during the battle of Vienna in 1683. (D’Aviano was beatified in 2003 for his missionary work and miraculous power of healing.)

In reality, the popular coffee, topped with foamed milk, dates back to the early 20th century, but the name wasn’t associated with the beverage until just before 1950.

Cappuccino – Breakfast of Italians

Fresh Milk & Espresso = Cappuccino

Fresh Milk & Espresso = Cappuccino

To the Italians, milk is almost a meal in itself. So having a cappuccino at the neighborhood bar in the morning on the way to work or school requires no other food to be considered a complete breakfast. (A small pastry may be included, but not always.)

Cappuccino is more milk than coffee, so it is full of calories. Perhaps the reasoning is that slender Italians (the ones that don’t order the pastry) are more likely to burn off the calories through the day. Drunk later, those pesky calories stay on the hips

Some say that cappuccino is best in the morning because the milk has lactose (a sugar) and the body absorbs the lactose and milk fat quickly, so the carbohydrate energy is available immediately before the caffeine stimulant kicks in.

Food Rule – No Cappuccino after Meals

The real reason behind the Food Rule, however, is that Italians are firmly convinced that drinking milk after any meal will mess up the ability to digest food properly. So having a cappuccino at any time after lunch, or after dinner, in Italy is unthinkable.

Tourists, therefore, shouldn’t be shocked when the waiter refuses to grant their cappuccino requests “for your own health.”

Capuccino Valentine

Cappuccino Valentine

For further reading:

Best Writing about Italian Coffee

How to Order an Italian Coffee in Italy