In a magical oasis on the edge of the noise and bustle of Florence’s historic center, you can find a glittering green-blue seahorse hanging on a ribbon just a foot away from a pink calla lily lapel pin. Fiery chili pepper necklaces vie with ruby red cherry earrings and spotted ladybug pins. On the upholstered “husband” bench, beaded needlepoint pillows provide support for the viewing of one after another of the jewel-toned purses and evening clutches.
This is the world of the Aprosio & Co., the dream child of designer Ornella Aprosio, master artisan of the tiniest of crystal and glass beads.
The art of beadwork was very popular at the beginning of the 20th century, reaching its height with the “flapper” styles of the 1920s, but with the worldwide depression of the 1930s the lighthearted designs disappeared and the artisans couldn’t sell their creations.
A Rome native, Ornella Aprosio began her career as a professional bead designer in 1993. Before that she was a restorer of antique clothing, including evening gowns dating back to the 1920s, thus giving her expertise in working with complex beadwork. There were no teachers for beaded jewelry, so she had to experiment with each of her early pieces.
Now, besides creating her own unique pieces, Ornella employs about thirty artisans. Her bi-level store with its ivy-covered courtyard is located in the Palazzo Frescobaldi on Via Santo Spirito. The shop is graced by the presence of Monsieur Maquis, Ornella’s dog, and a suitably aloof cat. A couple of months ago she opened another location across the river on Via della Spada.
Although some of the simpler pieces are affordable to all, Aprosio’s wares are not inexpensive. The prices reflect the skill and time required to produce each piece by hand, as well as the fine materials she personally chooses – Venice’s Murano micro glass beads (known as conteria) from Venice and Bohemian crystal beads from the Czech Republic.
Ornella’s designs are made one by one by her specially trained artisans and therefore have variations that make each piece unique. The three dimensional quality of the more complex pieces and the depth of color and shine are created with the different methods of construction; some are crocheted, others knitted, the cushions use needlepoint, and the scarves have beads woven into fabric.
The different shapes, glitter (matte glass Italian conteria, sparkling Bohemian crystal seed beads) and colors of the beads highlight the details and expertise of the designs. Ranging from classic shapes – simple soft stretchy bracelets, a classic knotted necklace and brightly colored ball ear posts – to the more extravagant complex pieces – bumble bee pins, art deco evening bags, and orchid necklaces – that can take up to weeks to create, Aprosio has something for every taste.
The spider’s web, celebrated for the natural perfection of design is an Italian symbol of good luck and fortune, was integrated in Aprosio’s logo. And spiders, beetles, lizards, ladybugs, snakes and bats show that Ornella has a quirky sense of humor. The thought of an Aprosio gold and black striped bee with silver wings perched on the shoulder of a little black cocktail dress is the perfect image of the brand.
Shop, showroom and office
Via Santo Spirito 11 (Palazzo Frescobaldi)
Tel:+39 055 2654077
This is how I learned about the Italian Food Rule: No Doggy Bags!
Years ago, I was a regular at La Maremma on Via Verdi in Florence. I loved their penne pasta with mushroom and truffle sauce. I adored their fruit tiramisu. In fact, I don’t think I ever had a dish I didn’t like there. Everything was cooked to order, the service was fantastic, and the ambience with its slanting floor was warm and comfortable. (Since then, the restaurant has been renovated, but the high quality of the food is still getting rave reviews.)
One evening, I ordered my favorite pasta and then saw ostrich (filetto di struzzo con salsa di vino rosso) on the menu. The owner, Enzo Ragazzini, explained that the ostrich was grown in Italy and urged me to try “un piatto speciale e buono.” I agreed, forgetting to ask for a half-portion of the pasta.
After some shared crostini, my large plate of penne con funghi e tartufi arrived, steaming, fragrant, and oh so scrumptious. I just had to eat the whole thing, sharing only a bite or two with my two dinner companions.
Almost full, my eyes popped when a beautifully presented filet of ostrich – round, about two inches high and four inches in diameter, like a classic filet mignon at a good steakhouse in the U.S. – with a deep purple-brown wine sauce and a sprig of fresh rosemary, was placed in front of me.
The filetto was perfect, pink, tender, complemented in every way by the accompanying sauce. But it was huge. I could not do it justice in one sitting. Not after that pasta (and crostini and wine). I could have shared it with my friends, but as luck would have it I was eating with two vegetarians.
I vaguely understood the Italian Food Rule: No Doggy Bags! At least, I had never seen a container – bag, carton, foil, etc. – being offered in any of the many restaurants I had patronized (I am no cook, except for chocolate chip cookies and pancakes, so I ate out a lot.) in Florence. But I couldn’t let half a filet of ostrich, my first ostrich dish, go to waste. And I did not want the chef to get the wrong idea – I loved every bite.
So I asked Enzo in my almost non-existent Italian, if there was any way he could wrap the half filet up so I could take it back to my apartment. This conversation took a while. He even resorted to some English to clarify my desire. After I finally came up with “per portare via, per favore,” a phrase more suited to a pastry shop than a restaurant, he left with the plate, shaking his head. I was regretting the request.
Enzo returned in a bit and showed me a small used, but clean, plastic bag with a warm aluminum-wrapped half filet of ostrich. I reach for it to put it quickly in my shopping satchel, out of sight. He wouldn’t let it go. He sat down at the table and in a mix of Italian and English proceeded to give me the recipe (did I mention that I do not cook?) for the red wine sauce that graced the filet on the original plate.
As I hypothesized in explaining the Italian Food Rule: No Doggy Bags, one of the reasons Italians don’t believe in taking home leftover food is that the dish is to be eaten immediately, as the chef envisioned, not recycled into another form at another temperature.
The friendly owner of La Maremma could not imagine that I would want to slice this tender filet of ostrich up with a little mustard and mayo in a panino, or tossed into a microwave oven to warm it up to go on a plate beside a similarly zapped potato (my kind of cooking). No, I was instructed on how to make the exact same wine sauce as the chef. I took notes.
And I swore that I would never request a doggy bag again in Italy.
Some of the best stories are those that start in the same place where they end. The more things change the more they stay the same. The Italian Food Rule: No Doggy Bags! has strange antecedents because according to some the doggy bag’s first appearance was in the 6th century BC … in Rome.
Apparently, when invited to a banquet at the neighbor’s villa the ancient Roman would bring a napkin or two. It was a compliment to the host to take some of the dinner home wrapped up in your napkin.
But perhaps with the fall of the empire the custom fell into disfavor. During the Middle Ages, the leftovers went first to the kitchen staff, then to the lower order of servants, and then out the backdoor to the beggars in the courtyard.
Why don’t Italians ask for doggy bags?
In modern times, there seem to be three reasons that Italians don’t ask for a take-out container. (The term doggy bag or doggie bag is an Americanism that entered the European lexicon mostly to complain about the practice.)
First, Italian food is made to order, to be eaten as the chef envisioned it, immediately as the dish arrives on the table. It is not to be eaten at another temperature (cold pizza), in another form (bistecca alla fiorentina sliced in a sandwich), or mixed together (pasta alla carbonara with a chunk off a veal chop resting on top).
Second, servings in Italian restaurants tend to be of the appropriate size so that the diner does not get too full by eating everything on the plate. A light eater does not order an antipasto, a primo, a secondo, and a dolce – one or two courses is enough.
Third, Italians look at food left on the plate as scraps, not leftovers. There’s a difference. It’s not good manners to ask to take home kitchen scraps.
For 60 years Americans have requested doggy bags
Some say the term “doggy bag” came into being because embarrassed Americans wanted to hide their real purpose in requesting a container for leftovers. (Emily Post certainly frowned on the practice.) But the Smithsonian blog Food & Think claims that the first doggy bags were for the benefit of dogs during the 1940s when rationing had an adverse impact on pet diets. One Seattle restaurant offered a waxed paper bag labeled “Bones for Bowser.”
By the 1970s, the practice of doggy bags for late night snacks for human consumption became more accepted, first at restaurants that already offered take-out or delivery (pizza joints and Chinese restaurants). Then even elegant places would oblige when asked. (Remember the aluminum foil swan you got on prom night when you didn’t want to burst a seam on your fancy dress?)
Today, there are a few reasons why Americans whole-heartedly adhere to the doggy bag ideal.
First, most restaurants in the United States believe that their customers do not think they are getting good value for their dollar if the serving size is not at least twice the size of what a normal person can eat at a sitting. In other words, the customer expects to get one or two extra meals out of an evening at a restaurant.
Two, as American-born, London-based broadcaster Charlie Wolff, in the BBC magazine article, Doggy bag: Why are the British too embarrassed to ask?, explained “We Americans don’t have the airs and graces of Europeans. Americans are a bit more of the people, more pedestrian. There’s nothing embarrassing about asking for a doggy bag. We don’t want to see waste. There’s a sense of working hard for your money and wanting value for your dollar.” His mother used to make an omelette with the remains of meals from their favourite Chinese restaurant. She also used to bring any uneaten bread rolls home. “We were upper middle class. My parents came through the Depression and I’m sure that had a bearing even when they became successful.”
Third, Americans are the first to start recycling their waste and in the same way they look at leftover food as a product to be recycled in future meals.
Which brings us back to Rome…
Un Doggy Bag, per favore?
The Italian Food Rule: No Doggy Bags is starting to crumble. Some say that Michelle Obama is to blame. In 2009, Michelle was in Rome during the G8. This news item was widely-reported: “The Coldiretti Society of Italian Farmers heartily praised Michelle Obama for her progressive use of the doggy bag during the recent family’s stay in Rome.” Michelle, together with her two daughters, dined at the ´I Maccheroni´ restaurant near the Pantheon. The family ordered three pasta dishes – carbonara, amatriciana and bolognese – but the meal turned out to be too hearty for the three Obama girls. And so Michelle asked the waiter to pack the leftovers into a bag to take home.
The First Lady’s effort to make sure the food did not go to waste was widely understood as a public encouragement to save more and waste less. The Coldiretti stated, “It’s an important move against an epidemic in developed countries today – more that 30% of all the food product we buy are discarded without ever having been used.”
By 2010, a non-profit group that works with homeless people in Milan, Cena dell’Amicizia, began a project called “Il buono che avanza,” (“The good things left over”). Restaurants in the Milan area can voluntarily take part, whereupon they are provided with doggy bags and a sticker by the non-profit. “The idea is to fight the idea of a throw-away, consumerist society where waste is normal and recycling (even of food) is looked down upon,” claimed Cena dell’Amicizia.
In the Piemonte region there is a movement, not so much for waste, but to prevent drunk driving, to provide take-away bags, called buta stupa (“corked bottle” in Piedmontese dialect), for leftover wine.
What about the rest of Europe?
Even the Brits are coming around (although no news from the French). Last year, The Too Good To Waste campaign was introduced to reduce the amount of food waste in restaurants. The average London restaurant produces 21 tons of food waste every year, research by the Sustainable Restaurant Association found. That’s the equivalent to the weight of three double-decker buses. Too Good To Waste is encouraging diners to be “lovers, not leavers” and ask for their leftovers to go. They, too, have created a distinctive take-away cartoon for the crusade.
It seems Italy and Britain are not alone in trying to break the Food Rule: No Doggy Bags; in Sweden (also in 2011, a magic year for doggy bags) a campaign was started to prevent waste in restaurants. Among other things, the promoters convinced the rapper Dogge Doggelito from the The Latin Kings, one of Sweden’s first hip hop groups, to participate in their doggy bag promotional film. In the film, Doggelito overhears a couple quarrel about something the man finds embarrassing, and takes for granted that she wants his autograph – when in fact it’s a doggy bag she wants.
Tuscany will not violate the Food Rule
From all appearances, Florence and Tuscany will hold tight to the Italian Food Rule: No Doggy Bags! Florentines may be willing to recycle their trash, but leftovers do not constitute food in a region that prides itself in a cuisine that has not seen change in centuries and is not ready for reheating in the microwave oven. As a baby step, Tuscany may agree to follow the national Associazione Italiana Sommeliers, which is promoting Portami Via, a move to provide take-away bags for leftover wine.
Italian Food Rules by Ann Reavis is available now. You can buy Italian Food Rules by using these links:
Before the New Year’s diet resolution kicks in there was time for one last venture into the world of great hot chocolate in Florence. This time it was a paper cup of Grom’s Fondente with a moustache of whipped cream and a tall white ceramic cup of Catinari’s Fondente with only a silver spoon.
Of all the cioccolata calda in Florence, Catinari is the best in quality, quantity, presentation and experience. Vestri comes in second in taste, but the plastic cup is a flaw. Grom serves three interesting versions of high quality, but the paper cup and no place to sit are drawbacks. Rivoire has the old world ambience, but has let the quality slip and, though unlikely, it seems like the cups have gotten smaller.
Mangia! Mangia! has already discussed the hot chocolate of Vestri and Rivoire. The first week of a new year is perfect for measuring Grom against Catinari.
Roberto Cantinari – Father of Tuscan Chocolate
A life devoted to chocolate – Roberto Catinari, now in his mid 70s, is credited with inspiring Tuscany’s young chocolatiers, who gave birth to the “Chocolate Valley” that runs from Florence through Prato and Pistoia and on to Lucca and Pisa.
It is said that his love of chocolate began in Switzerland where the young Pistoian immigrant began work at seventeen as a dishwasher in a pastry shop. It was over ten years before he worked his way into the white coat of a pastry chef. He spent ten more years perfecting his craft.
In 1974, he returned to the mountains north of Pistoia and his mother’s house in the hamlet of Bardalone, to start a business with his wife. Six years later they moved to a more advantageous location in Agliana (between Pistoia and Prato) where the kitchen and shop continued until 2007 when he obtained a larger space nearby.
Catinari, with his flowing white beard, could be a chocolate wizard from a Harry Potter novel, but he looks at his work as a craft to be mastered. Over the past thirty years he has created a business where at first no one would pay for quality ingredients until today when chocolate-makers beg for a chance to spend time learning in his relatively small chocolate laboratory. He demands attention to detail, the best ingredients, and a passion for chocolate from all who work with him. Catinari keeps the facility small by choice – a way of valuing quality over quantity. His focus is on the value that hand-made attention to detail and the best raw ingredients bring to the final product.
Except for the shop in Agliana, there is only one other Cantinari Arte del Cioccolato shop and that is in Florence, down a specially decorated little alley at the bottom of Via Porta Rossa where it meets Via Tornabuoni. It’s easy to miss. Here the attention to the main ingredient is readily apparent and drinking cioccolata calda is a special experience.
First, there is the walk down the short paved alley with decorative trees and huge flickering candles. The tiny shop is paneled in dark wood with glass cases full of meticulously decorated chocolate candies. Two comfortable seats are inside and outside, heaters keep the small tables warm even in winter. Arte del Cioccolato serves either Fondente (dark chocolate) or Al Latte (milk chocolate) flavors, both made with chocolate from São Tomé, the small island in the Gulf of Guinea off the coast of Africa. A large ceramic cup is filled just over half way with thick hot hot chocolate, placed on a saucer with a spoon. The spoon is useful for cooling the first sips and capturing the last bit coating the sides of the cup. None should be missed.
Grom – The Boys from Piedmonte Aim to Bring Gelato to the World
Grom, the upstart youngster, opened its doors in May 2003 in the center of Torino, and the success was immediate, unlike Alberto Cantinari’s experience driving around Tuscany for years, slowly building a fan base. At Grom, long lines formed in front of the store from the very first day and the two founding partners, Guido Martinetti and Federico Grom, planned for world-domination with their artisanal gelato.
In January 2005, they decided to expand with the opening of new stores and invest in a centralized laboratory suitable to meet the production demand of the future. The goal was always the same: offering the very best. The centralization of the first phase of production (the mixing of raw materials) became a key decision allowing for a strict quality control standard. But most important, like Catinari, they wanted to assure the quality of the ingredients, for instance, by allowing only certain types of fruit available at local consortia, rather than at the wholesale fruit markets found in each city. The liquid mixtures produced in the laboratory, are checked by a team of experts and then distributed three times a week to each store, where they are blended daily to create incredible gelato. The same system is used for Grom’s cioccolata calda. This attention to quality and the right raw material is at the origin of what makes Grom famous throughout Italy and already many parts of the world (New York City, Paris, Osaka, Tokyo, and Malibu, so far).
Grom’s centralized laboratory also produces the excellent liquid chocolate served at each store as hot chocolate. Grom offers a choice of three flavors: Bacio, Al Latte and Fondente. All include fresh milk, dark chocolate of the best “crus” around the world (Al Latte uses Teyuna cocoa of Colombia, Bacio incorporates Tonda Gentile Trilobate hazelnuts and the Fondente starts withOcumare chocolate from Venezuela), and a few drops of cream. There are no thickeners and the liquid chocolate is heated on the spot in each gelateria so as not to weakening the complex flavors of the great chocolates.
It’s true that it may not be fair to measure Grom, a gelateria, against three chocolate makers when weighing the merits of cioccolata calda in Florence. It didn’t come in first ,but it certainly was a credible competitor. Next winter, perhaps the hot chocolate at Café Giacosa and Café Florian will be on the list of challengers. But now, the New Year’s diet commences…
Grom – www.grom.it (in Florence) Via del Campanile at Via delle Oche – Ph. +39 055.216158. Open from 10:30am to 11:00pm
Roberto Catinari, www.robertocatinari.it,www.artedelcioccolato.it Arte del Cioccolato, Via Provinciale, 378; Agliana; +39-0574-718-506; (in Florence) Chiasso de Soldanieri, near the corner of Via Porta Rossa and Via Tornabuoni); +39-o55-217-136.
Open from 10:00am to 8:00pm